Arts marketing for creatives, by creatives

Cup of Ambition champions projects that are big in aspiration: from fringe theatre to main stages and everything in between. We offer affordable marketing support to theatres, companies and artists across the UK.

“A tour-de-force duo with an abundance of experience. I wouldn't hesitate to recommend them to any creatives out there.”
Ellie Simpson - Head of Theatre, Pleasance Theatre

I worked with Cup of Ambition on Punchdrunk’s the Burnt City. 


At turns dynamic, imaginative, tenacious and ruthlessly efficient, they got to grips with a complex project in record time - deftly juggling internal and external stakeholders with patience, flexibility and delivering first class results. They’re a joy to work with and melded effortlessly into our team culture.


Would I work with them again? In heartbeat.

– Stephen Patry-Makin - Producer, Punchdrunk

Read more testimonials here

What We Do

Commercial Shows

Photo credit: Julian Abrams, Punchdrunk’s The Burnt City

Off West End Theatre

Photo credit: Ali Wright, Godot Is A Woman

Outdoor Theatre

Photo credit: Greta Mitchell,
A Midsummer Night’s Dream

Festivals and Live Events

Photo credit: Roman Theatre Festival,
OVO Theatre

UK Tours

Photo credit: The Winston Machine, Kandinsky

In-House Marketing Support

Photo credit: Thomas Kirk Shannon, VAULT Festival